Department ofMarketing & Logistics

Departments

• COBA
  • COBA Homepage
  • Contact COBA
  • News
  • Mission & Vision
  • Maps & Directions
  • Employment
  • Feedback
• Departments
  • Non-Academic
  • Office of the Dean
  • CILTC
  • Centers
  • Academic
  • Accounting
  • FIREL
  • ITDS
  • Management
  • Marketing & Logistics
• Academics
  • Undergraduate Degrees
  • Masters Degrees
  • Doctoral Degrees
  • Certificates
  • Classes (Searchable)
  • Online Courses
• COBA People
  • COBA Alumni Associations
  • Administration Directory
  • Faculty Directory
  • Staff Directory
  • PhD Directory
  • Faculty/Staff Login
• For Students
  • Computer Labs
  • Advising
  • Organizations
  • Study Abroad
  • Scholarships
  • Job Opportunities
  • Information Sessions
  • Professional Leadership Program
• Corporations

Marketing & Logistics Courses

Course Descriptions

LSCM 3960 Logistics and Supply Chain Management. (3 hours)

Course Schedule
Analysis and design of domestic and international logistics systems. Topics include transportation, warehousing, inventory control, materials handling and packaging, and plant and warehouse locations within and between firms. Emphasis on concepts and practices that provide firms with a competitive advantage.

Prerequisites: junior standing

LSCM 4360 Global Alliances and International Supply Chain Management (3 hours)

Course Schedule
Global Alliances and International Supply Chain Management. 3 hours. Supply chain and alliance strategy in the multi-national firms. Materials management, international sourcing and distribution, and importing/exporting procedures. International carrier management and operations are examined.

Prerequisites: LSCM 3960

LSCM 4530 E-Logistics in Supply Chain Management (3 hours)

Course Schedule
Comprehensive inquiry into the role of e-commerce in collaborative distribution and logistics relationships. Special attention is afforded to resource and technology interdependencies, exchange governance mechanisms and relationship management bench-marking. Emphasis is given to the tools for creating value in the supply chain.

Prerequisites: MKTG 3650 (non-business majors may take MKTG 2650) or consent of department

LSCM 4560 Business Transportation Management (3 hours)

Course Schedule
Principles of transportation covering the role of transportation systems; environmental and economic impacts; modal components; managerial and economic aspects of the various modes, with applications to both domestic and international operations.

Prerequisites: MKTG 3650

LSCM 4800 Logistics Internship (3 hours)

Course Schedule
Supervised work in a job related to the student's career objectives. Prerequisite(s): LSCM 3960 and 4560. Must be within two long terms/semesters of graduation at the time of the internship and have consent of department chair or internship director. Pass/no pass.

LSCM 4860 Advanced Logistics Management (3 hours)

Course Schedule
Application of logistics decision-making tools and skills as they apply to inventory, transportation, and warehouse management. Course stresses hands-on application of analytical tools useful in logistics; analysis of the characteristics of logistics system elements and their interrelationships within a company; developing skills to analyze technical logistics problems; and developing executive-level communications skills leading to the concise statement of problems and proposed solutions

Prerequisites: LSCM 3960

LSCM 5300 Strategic Supply Chain Management (3 hours)

Course Schedule
The distribution and logistics imperative is to achieve cost-containment while delivering customer satisfaction. Course examines how channel integration fosters the coordination, systemization needed to maximize efficiency and produces the greatest net value for the customer. Students explore how resource allocation and channel relationship decisions impact inventory, transportation, warehousing, purchasing and packaging systems.

Prerequisites: MKTG 5150 or consent of department

LSCM 5560 Strategic Logistics Management (3 hours)

Course Schedule
Analysis of internal and environmental factors affecting logistical systems and operations. Includes the integration of transportation, inventory, facility location, informational flow, materials handling and packaging activities into a system for managing a physical flow of inbound and outbound products and materials in a global environment. The total-cost and total-system approaches are developed in relationship to planning and managing the logistical function within the organization.

Prerequisites: MKTG 5150 or consent of department

LSCM 5860 Advanced Supply Chain Management Problems (3 hours)

Course Schedule
Decision-making tools and skills as they apply to logistics and supply chain management. Course stresses developing skills to analyze technical problems and their interrelationships within a company.

Prerequisites: LSCM 5300 and 5560

MKTG 2650 Global Marketing Concepts (3 hours)

Course Schedule
Introduction to the multicultural and multiracial world from a marketing perspective. Course is intended to provide useful tools for assessing and addressing diversity in the business and marketing environment. Cannot be used to meet business foundation, business professional field, or business supporting field requirements. Satisfies the Cross-cultural, Diversity and Global Studies requirement of the University Core Curriculum.

MKTG 3010 Professional Selling (3 hours)

Course Schedule
Professional selling principles and practices for business applications. Principles of communication, listening, selling yourself and a business sales model. Students develop and present two sales presentations. Satisfies the COBA business foundation communication requirement. Open to all majors. Satisfies the Communication requirement of the University Core Curriculum.

MKTG 3500 Personal Marketing (3 hours)

Course Schedule
Application of key marketing concepts to a personal marketing context. Provides useful tools for image management, including the development of differentiation strategies, development strategies, positioning strategies, marketplace segmentation, target marketing and personal promotion tools. Students prepare a comprehensive personal marketing plan.

MKTG 3650 Foundations of Marketing Practice (3 hours)

Course Schedule
Survey of marketing concepts and practices and overview of the range of activities performed by marketing managers. Topics include the identification of market opportunities, strategic marketing planning, product/service development and management, price setting and management, establishing and managing distribution channels, and structuring promotional programs.

Prerequisites: junior standing

MKTG 3660 Advertising Management (3 hours)

Course Schedule
Advertising for business executives; creation of primary demand, stimuli, promotional programs, media selection, appropriation and evaluation.

Prerequisites: MKTG 3650 (non-business majors may complete MKTG 2650)

MKTG 3700 Marketing and Money (3 hours)

Course Schedule
Students are taught to understand and appreciate the money implications and impact of marketing decisions. The teaching method is "intensively hands-on" and makes use of mini-cases, problems and exercises in the context of market opportunity analysis, market segmentation, and planning and implementing a marketing mix.

Prerequisites: MKTG 3650 (non-business majors may complete MKTG 2650)

MKTG 3710 Marketing Research and Information Technology (3 hours)

Course Schedule
Examination of marketing information technologies and marketing research. Students learn why and when to do marketing research, the types and sources of primary and secondary data available, methods for collecting data, the construction of data gathering instruments (e.g. questionnaires), the use of measurement scales, basic sampling, and data analysis techniques. Class emphasizes the use of secondary data sources, especially online, electronic sources of marketing information.

Prerequisites: DSCI 2710 and MKTG 3700 (may be taken concurrently)

MKTG 3720 Internet Marketing Concepts and Strategy (3 hours)

Course Schedule
Students are expected to garner an appreciation for the role of e-commerce for creating competitive advantage in the global marketplace. Course reviews models and strategies pertinent to Internet marketing, including market segmentation, marketing mix strategies and customer relationship management.

Prerequisites: MKTG 3650 (non-business majors may take MKTG 2650), or consent of department

MKTG 3875 Marketing Rights and Responsibilities (3 hours)

Course Schedule
Critical assessment of the ethical and social impact of marketing strategy and tactics. Specific attention is directed to the rights and responsibilities of marketers, consumers and society. Topics include the application of ethical theories to advertising and promotions, distribution, pricing and product development practices. Students are introduced to ethical concerns related to consumer profiling, target marketing and market segmentation.

Prerequisites: MKTG 3650 (non-business majors may take MKTG 2650) or consent of department

MKTG 3881 Personal Professional Development (1 hours)

Course Schedule
Emphasis is on career development including preparation of professional resumes, developing interviewing skills and utilizing UNT placement office facilities and services. Guest speakers from various industrial settings familiarize students with professional opportunities in marketing. Should be completed prior to enrollment in MKTG 4890.

MKTG 4120 Buyer Behavior (3 hours)

Course Schedule
A survey of individual and organizational decision making in the acquisition, consumption and disposition of goods and services, with selected applications in market segmentation, marketing communications and marketing management. Topics include consumer and organizational behavior models and decision processes; internal influencing forces of motivation, perception, learning, personality, lifestyle and attitudes; external influencing forces of culture, subculture, demographic, social class, reference group and household.

Prerequisites: MKTG 3650 (non-business majors may complete MKTG 2650)

MKTG 4280 Global Marketing Issues and Practice (3 hours)

Course Schedule
Students examine marketing decision making in an international context. Course emphasizes issues and concepts relevant to firms competing in the global marketplace, including problems and opportunities arising from the economic, legal/political, sociocultural, geographic and technological environments. Specific topics include multinational distribution, international product adaptation and cross-cultural consumer.

MKTG 4520 Strategic Marketing Channels (3 hours)

Course Schedule
An examination of strategic issues involved in managing marketing channels. Topics include channel design, supply chain management and the external channels environment. Marketing channel strategy is extended to the use of strategic alliances and other collaborative distribution relationships for global competitive advantage. Special attention is directed to resource and technology interdependencies, exchange governance and relationship benchmarking.

Prerequisites: MKTG 3650 (non-business majors may complete MKTG 2650).

MKTG 4600 Retailing (3 hours)

Course Schedule
Principles and methods; store location and layout; sales promotion; buying and pricing; personnel management; credit; stock control.

Prerequisites: MKTG 3650 (non-business majors may complete MKTG 2650).

MKTG 4620 E-Commerce Marketing Tools and Applications (3 hours)

Course Schedule
Explores the evolution of the Internet and the Internet's ensuing role in marketing. Introduction to web design, web authoring and web-based marketing applications.

Prerequisites: 3650 (non-business majors may complete MKTG 2650) or consent of department.

MKTG 4630 Electronic Retailing and Promotion Strategies (3 hours)

Course Schedule
Addresses advanced aspects of retailing concepts in an electronic, online setting. Topics include promotional issues, privacy and security concerns, target market assessment, building a customer base, site design, order tracking and shipping.

Prerequisites: (non-business majors may complete MKTG 2650) or consent of department.

MKTG 4640 Database Marketing Fundamentals (3 hours)

Course Schedule
Examines theories, issues, processes and applications involved in the strategic use of marketing databases in corporate and non-corporate settings. Emphasizes the importance of acquiring, maintaining and processing market-related information. Introduces the extension of database marketing to the concept of one-to-one marketing. Discusses uses of computer hardware and software, the Internet and telecom technology in database marketing. Examines issues involved in the creation and maintenance of marketing databases as well as their varied uses. Students complete a project, learning and using many skills related to applied database marketing.

Prerequisites: 3650 (non-business majors may complete MKTG 2650) and MKTG 4620, or consent of department.

MKTG 4650 Sales Management (3 hours)

Course Schedule
Basics of first-level management in a sales setting. Topics include planning, Organizing, staffing, directing and controlling the sales operation.

Prerequisites: 3650 (non-business majors may complete MKTG 2650).

MKTG 4710 Advanced Marketing Research (3 hours)

Course Schedule
Limited to students with superior academic standing and requires the recommendation of marketing faculty. The course involves conducting a complete term/semester-long market research project with a business client. Student teams identify the client’s information needs and the appropriate sources of data, design the data collection instrument, select an appropriate sample, implement the data collection process, analyze the data, write and present a “consultant’s report.” Makes extensive use of statistical and graphics software and packages.

Prerequisites: MKTG 3710 and consent of department.

MKTG 4750 Marketing of Services (3 hours)

Course Schedule
An examination of the selection, application and monitoring of marketing services. Focuses on challenges in adjusting marketing techniques to meet the service needs of organizations.

Prerequisites: (non-business majors may complete MKTG 2650).

MKTG 4800 Direct Marketing Internship (at Rapp-Collins) (3 hours)

Course Schedule
Supervised work in a job related to student’s career objective or equivalent.

MKTG 4880 Advanced Marketing Management (3 hours)

Course Schedule
Application of concepts, tools and procedures employed by practicing marketing managers. Specific attention is given to product development and management, promotion development and management, channel selection ad management, physical distribution management and price setting and management. Students acquire skills in the essentials of case analysis and written as well as oral presentation of their analysis. Oral presentations may be made using electronic media. Groups may be required for case work.

Prerequisites: MKTG 3700 or MKTG 3710.

MKTG 4890 Applied Marketing Problems (3 hours)

Course Schedule
Capstone marketing course. Students work in team settings to develop a comprehensive marketing plan. The marketing plan requires students to integrate a wide range of marketing principles and practices. The integrated marketing plan requires students to identify market opportunities and challenges, formulate actionable plans to address organizational strengths and both oral and written presentation of the marketing plan.

Prerequisites: MKTG 4880 and graduating senior status.

MKTG 5000 Marketing Concepts (1.5 hours)

Course Schedule
A functional analysis of marketing and its importance in the economy as well as in business management. Develops an understanding of the increased complexity of the modern marketing system, why it is essential and how it performs. Embraces business activities involved in moving goods from production to consumption. This course meets the deficiency requirement in marketing for MBA candidates.

MKTG 5150 Marketing Management (3 hours)

Course Schedule
Application of concepts, tools and procedures employed by practicing marketing managers. Specific attention is given to product development and management, promotion development and management, channel selection and management, physical distribution management, and price setting and management. Students acquire skills in the essentials of case analysis and written as well as oral presentation of their analysis. Oral presentations may be made using electronic media. Groups may be required for case work.

Prerequisites: MKTG 3650 or 5000

MKTG 5200 Customer Behavior (3 hours)

Course Schedule
In a marketplace increasingly characterized by enduring buyer-seller relationships, marketers must be acutely aware of the individual and organizational characteristics that foster brand loyalty and equity. The identification of changing trends in customer behavior as applied to domestic and global markets, consumer markets, business-to-business markets, institutional markets, not-for-profit markets and governmental markets is critical for competitive success in today's dynamic markets and environments. The student will be introduced to models of buying behavior in consumer, business-to-business and not-for-profit marketing exchanges.

MKTG 5250 Information for Strategic Marketing Decisions (3 hours)

Course Schedule
Overview of methods for conducting market research. Research methodology topics covered include why and when to do marketing research; data types, sources and collection methods; sampling; and data analysis techniques. Use of the Internet as a major resource for conducting market research.

Prerequisites: MKTG 5150 and MSCI 5010; MSCI 5180 is recommended; or consent of department

MKTG 5260 Applied Multivariate Methods for Marketing Decision Making (3 hours)

Course Schedule
Develop a better understanding of the relevance of multivariate techniques such as multiple regression, discriminant, factor, cluster, logistics regression, conjoint analysis, etc. to marketing problems. Using a "hands-on, applications, managerial orientation," the course emphasizes appropriate statistical and presentation software and packages that enhance correct application, interpretation and presentation of each technique.

Prerequisites: MKTG 5250 and MSCI 5180 or consent of department

MKTG 5550 Decision Making in Global Markets (3 hours)

Course Schedule
The first half of the 21st century will be characterized by significant shifts in the manufacturing, distribution and consumption of products and services. As transitional and emerging economies mature, foreign entry, local marketing and global management become compelling issues in the design and implementation of marketing strategies. Emphasis on the rapidly changing nature of global markets and implications for the desirability and potential profitability of these markets. Significant sources of threats and opportunities, along with those internal resources of a firm necessary for coping with these opportunities and threats will form the core material of the course. Particular emphasis will be given to the market entry and expansion strategies available to multi-national and global marketers.

Prerequisites: MKTG 5150

MKTG 5600 Emerging Issues in Strategic Marketing (3 hours)

Course Schedule
Investigation, analysis and discussion of selected emerging problems, methods, concepts relevant to strategic marketing decision-making in dynamic markets and environments. Examines a wide variety of marketing topics.

Prerequisites: MKTG 5150 or consent of department

MKTG 5800 Internship in Marketing or Logistics (3 hours)

Course Schedule
Supervised work experience in a position related to the student's career objective that meets the department's internship requirements.

Prerequisites: 12 hours of graduate-level marketing courses. Student must meet employer's requirements and have consent of the department's MBA adviser and the internship director

MKTG 5850 Effective Marketing Planning in Dynamic Environments (3 hours)

Course Schedule
Development of a strategic marketing plan for a specific product or service utilizing techniques and information from earlier courses in the program. Implementation, control and evaluation plans are developed. Course also addresses the practical aspects of appraisal, prediction and monitoring of external market factors that will impact organizational performance. A major theme of the course is how marketing decisions contribute to developing and maintaining competitive advantage in dynamic markets.

Prerequisites: must be taken in the final term/semester of the student's program

MKTG 5900 Directed Study (3 hours)

Course Schedule
Topic chosen by the student and developed through meetings and activities under the direction of the instructor; activities include required, regular participation in a specified 4000-level class.

Prerequisites: Approved applications for special problems/independent research/dissertation credit must be submitted to the COBA Graduate Programs Office prior to registration.

MKTG 5910 Independent Study (1 to 3 hours)

Course Schedule
Open to graduate students capable of developing a problem independently. Problem chosen by the student and developed through conferences and activities under the direction of the instructor.

Prerequisites: Approved applications for special problems/independent research/dissertation credit must be submitted to the COBA Graduate Programs Office prior to registration.

MKTG 6010 Seminar in Marketing Thought (3 hours)

Course Schedule
Understanding of the history of marketing, theoretical definitions of marketing, and controversies in marketing thought. Investigation, analysis, and discussion of significant issues in the field of marketing.

MKTG 6020 Seminar in Advanced Consumer Behavior (3 hours)

Course Schedule
Interdisciplinary course examining empirical and theoretical studies of the factors that influence the acquisition, consumption and disposition of goods, services and ideas. Analysis of the psychological, sociological, anthropological, demographic and regulatory forces that impact consumers. Examination of research methodologies employed to conduct empirical studies of consumer behavior.

MKTG 6600 Seminar in Marketing Issues (3 hours)

Course Schedule
Investigation, analysis and discussion of significant issues in marketing. May be repeated for credit.

MKTG 6900 Special Problems (1 to 3 hours)

Course Schedule
Research by doctoral students in fields of special interest. Includes project research studies and intensive reading conferences with professors in fields involved

Prerequisites: Approved applications for special problems/independent research/dissertation credit must be submitted to the COBA Graduate Programs Office prior to registration.

MKTG 6940 Individual Research (3 hours)

Course Schedule
Variable credit. Individual research for the doctoral candidate.

Prerequisites: Approved applications for special problems/independent research/dissertation credit must be submitted to the COBA Graduate Programs Office prior to registration. May be repeated for credit.

MKTG 6950 Doctoral Dissertation (3 to 9 hours)

Course Schedule
To be scheduled only with consent of department. 12 hours credit required. No credit assigned until dissertation has been completed and filed with the graduate dean. Doctoral students must maintain continuous enrollment in this course subsequent to passing qualifying examination for admission to candidacy.

Prerequisites: Approved applications for special problems/independent research/dissertation credit must be submitted to the COBA Graduate Programs Office prior to registration. May be repeated for credit.